![]() ![]() Companies can place bids to increase traffic and hopefully, conversions of online searchers. PPC focuses on paid search marketing and advertisements. Effective SEO strategies get the companies on the first page, if not on top, of the search list. Search Engine Optimization or SEO helps companies increase their ranking on search engines. Its objective is to get clicks so potential clients become paying clients. It is the umbrella wherein SEO and PPC fall under as its main strategic components. Search Engine Marketing or SEM is also known as search marketing. ![]() People usually mixup SEM with SEO and PPC. With the proliferation of online advertising, a lot of acronyms and terminologies have come up, which sometimes can be confusing. They can be identified with markings such as “sponsored results” or “advertisement.” PPC ads, also called display advertising, open opportunities for companies through images, videos, texts, or a combination of the three. ![]() PPC specialists usually use banners shown at the top or corner of a screen or monitor when people use the search engine. They create, manage, and make available an online ad campaign containing the right message to project the company’s image and to attract clicks from clients ready to spend immediately. They oversee the PPC strategy, budget, and process to ensure that they reach the right people at the right time. ![]() These marketers can be in-house or outsourced through a PPC management agency. Thus, businesses use the internet to get the maximum exposure for their products and the highest return on investment as possible.Ĭompanies hire a marketer or group of marketers to manage their PPC campaigns. Nowadays, people spend most of their time being online and using Google search and social media to connect and get information. PPC or Pay Per Click is a marketing medium used by companies to optimize product exposure online. ![]()
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